The dated reference for planning a store's promo year: Q4 2026 from Halloween to Boxing Day, then the full 2027 season through Cyber Monday. Sortable table, days-away countdown, every date verified against a calendar source.
Every date below was checked against a calendar source on July 17, 2026; movable dates (Thanksgiving, Easter, Mother’s Day, Chinese New Year, Diwali) come from the observance tables cited at the end. Fixed dates (Valentine’s, Halloween, 11.11, Christmas) are calendar facts and carry their 2026 or 2027 weekday.
Click a column header to sort. The “days away” column is computed live in your browser.
| Date ↕ | Weekday ↕ | Event ↕ | Market ↕ | Days away |
|---|---|---|---|---|
| Sep 7, 2026 | Monday | Labor Day (US) | US | |
| Oct 31, 2026 | Saturday | Halloween | US, UK, CA | |
| Nov 8, 2026 | Sunday | Diwali | India, global diaspora | |
| Nov 11, 2026 | Wednesday | Singles' Day (11.11) | China, global marketplaces | |
| Nov 26, 2026 | Thursday | Thanksgiving (US) | US | |
| Nov 27, 2026 | Friday | Black Friday | Global | |
| Nov 30, 2026 | Monday | Cyber Monday | Global | |
| Dec 25, 2026 | Friday | Christmas Day | Global | |
| Dec 26, 2026 | Saturday | Boxing Day | UK, CA, AU | |
| Dec 31, 2026 | Thursday | New Year's Eve | Global | |
| Jan 1, 2027 | Friday | New Year's Day | Global | |
| Feb 6, 2027 | Saturday | Chinese New Year | China, SE Asia | |
| Feb 14, 2027 | Sunday | Valentine's Day | Global | |
| Mar 8, 2027 | Monday | International Women's Day | EU, CIS, LATAM | |
| Mar 26, 2027 | Friday | Good Friday | US, EU | |
| Mar 28, 2027 | Sunday | Easter Sunday | US, EU | |
| May 9, 2027 | Sunday | Mother's Day (US) | US, CA, AU, DE | |
| May 31, 2027 | Monday | Memorial Day (US) | US | |
| Jun 20, 2027 | Sunday | Father's Day (US) | US, UK, CA | |
| Jul 4, 2027 | Sunday | Independence Day (US) | US | |
| Sep 6, 2027 | Monday | Labor Day (US) | US | |
| Oct 29, 2027 | Friday | Diwali | India, global diaspora | |
| Oct 31, 2027 | Sunday | Halloween | US, UK, CA | |
| Nov 11, 2027 | Thursday | Singles' Day (11.11) | China, global marketplaces | |
| Nov 25, 2027 | Thursday | Thanksgiving (US) | US | |
| Nov 26, 2027 | Friday | Black Friday | Global | |
| Nov 29, 2027 | Monday | Cyber Monday | Global | |
| Dec 25, 2027 | Saturday | Christmas Day | Global |
Retail planning runs backwards from the sale date. Typical lead offsets, applied to the verified 2026 dates:
| To be ready for | The date | Inventory ordered by | Campaign assets by | Emails scheduled by |
|---|---|---|---|---|
| Halloween | Oct 31, 2026 | Sep 2 (8 wk) | Oct 3 (4 wk) | Oct 17 (2 wk) |
| Singles’ Day | Nov 11, 2026 | Sep 16 (8 wk) | Oct 14 (4 wk) | Oct 28 (2 wk) |
| Black Friday | Nov 27, 2026 | Oct 2 (8 wk) | Oct 30 (4 wk) | Nov 13 (2 wk) |
| Cyber Monday | Nov 30, 2026 | Oct 5 (8 wk) | Nov 2 (4 wk) | Nov 16 (2 wk) |
| Christmas | Dec 25, 2026 | Oct 30 (8 wk) | Nov 27 (4 wk) | Dec 11 (2 wk) |
The offsets (8, 4, 2 weeks) are planning conventions, not sourced data; the anchor dates are verified. Adjust lead times to your own supplier reality.
| Event | Rule | 2026 | 2027 |
|---|---|---|---|
| Thanksgiving (US) | 4th Thursday of November | Nov 26 | Nov 25 |
| Black Friday | Day after Thanksgiving | Nov 27 | Nov 26 |
| Cyber Monday | Monday after Thanksgiving | Nov 30 | Nov 29 |
| Easter Sunday | Lunisolar, varies | Apr 5 | Mar 28 |
| Mother’s Day (US) | 2nd Sunday of May | May 10 | May 9 |
| Father’s Day (US) | 3rd Sunday of June | Jun 21 | Jun 20 |
| Chinese New Year | Lunisolar, varies | Feb 17 | Feb 6 |
| Diwali | Lunisolar, varies | Nov 8 | Oct 29 |
Amazon Prime Day and comparable retailer-owned events are announced by the retailer each year and have no fixed rule, so they are not listed until announced.
Friday, November 27, 2026, the day after Thanksgiving (Thursday, November 26). Cyber Monday follows on November 30, 2026.
Thanksgiving 2027 is November 25, so Black Friday is November 26, 2027 and Cyber Monday is November 29, 2027.
28 days from Black Friday (November 27) to Christmas Eve (December 24). That is one day shorter than a calendar month, and Christmas falling on a Friday compresses last-mile shipping into the preceding weekend.
Singles' Day is the November 11 shopping event that originated in China and is the largest single sales day globally by GMV. The date is fixed: 11.11 every year, a Wednesday in 2026 and a Thursday in 2027.